Natalia Bayona (OMT): "Tourism in Spain is a sector with high added value because it is transversal"

 

The director of innovation, education and investments of the World Tourism Organization has participated in the first day of the H&T Hall.

The first day of  the H&T Exhibition of innovation in hospitality , which is held at the Trade Fair and Congress Center of Malaga ( FYCMA ) between February 7 and 9, has left relevant reflections on the sector. Thus, among the participants in the different tables and presentations,  Natalia Bayona , director of innovation, education and investments of the World Tourism Organization (UNWTO), has been part of the reflection on the future of the tourism sector: sustainable innovation and experiences .

Bayona attended EL ESPAÑOL in Malaga after his speech and answered questions about two concepts that may seem fashionable: sustainability and innovation.


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